Innovate & Elevate: University Insights for Business Transformation
A public presentation for academics & businesses - all are welcome
Any questions, please contact: ktp@port.ac.uk
To celebrate the 50th Anniversary of the, we are hosting an online forum event each month to showcase how our academic experts can support your business.
Innovation drives the growth of organisations, whether they are industrial enterprises, service providers, social enterprises, charities or public sector organisations. In our, we will explore how companies utilise expert knowledge from the university to advance business performance and de-risk investment for research and development.
Join us for this series of short, valuable online forums designed to harness the dynamic ecosystem of academia and industry collaborations. Learn how the latest technological advancements or management practices can meet your business needs and support your company’s growth.
From Insights to Action: AI for Enhancing Business Operations
In the June instalment of the Innovate & Elevate forum, we explore how AI can enhance business operations.
The rise of online shopping has been remarkable, with global e-commerce sales projected to surpass $5 trillion by 2025. Alongside this growth, businesses are increasingly relying on digital services to remain competitive. Artificial Intelligence (AI) has emerged as a transformative tool, enabling companies to gain deeper insights into customer behaviour and optimise operations in terms of cost and efficiency.
This presentation will highlight three successful Knowledge Transfer Partnership (KTP) projects that showcase the application of AI across different industries.
The first project, in collaboration with Fresh Relevance, a leader in the UK digital marketing sector, has developed several pioneering AI and Machine Learning (ML) methods aimed at decoding consumer behaviour and enhancing digital marketing strategies.
The second project, with Campden BRI, the UK’s largest food research organisation, focuses on using AI to discover trends within textual data, which can provide valuable insights for the food industry. Lastly, our recent collaboration with TCL Global has utilized AI to streamline and enhance international university student recruitment, demonstrating the practical benefits of AI in improving decision-making and operational processes.
Who should attend:
Businesses interested in digital marketing and/or interested in consumer behaviour prediction
How you will benefit:
During the registration process, you will be able to submit questions. There will also be an opportunity to ask questions after the presentation.
Presenters
Professor Mohamed Bader-El-Den
Mohamed is a Professor of AI and Data Science at the ̽»¨¾«Ñ¡, where he also leads the Portsmouth AI and Data Science Center. He has a strong track record of working with the industry, particularly through Knowledge Transfer Partnership (KTP) projects, with over $1 million funded in the past five years. His collaboration with Fresh Relevance on a digital marketing project led to the company being awarded Tech SME of the Year in 2023.
He currently leads a team that includes two associates and eight PhD students. Prof. Bader-El-Den has authored more than 70 peer-reviewed articles in top international journals. His research focuses on applying Machine Learning to fields like Healthcare, Business Intelligence, and Digital Marketing.
Farzad is currently a Senior Lecturer at the School of Computing at the ̽»¨¾«Ñ¡.
In his PhD, he used Artificial Intelligence techniques (Complex Fuzzy Rule-Based Networks and Genetic Algorithm) to develop a predictive model for adopting Telecommuting.
His research interests include Computational Intelligence (Fuzzy Logic, Rule-Based Systems, Neural Networks and Genetic Algorithm), Intelligent Transportation Systems and Activity-Based Transport Modelling
If you have any questions about this event, please contact ktp@port.ac.uk.
Learn more about KTPs at the ̽»¨¾«Ñ¡ here.
Future events in this series can be found .
The Zoom link with full joining instructions will be sent to you by email after you register. Please check your inbox and keep the joining instructions safe.
Accessibility and special requirements - We will endeavour to provide particular access requirements on request. If you have any access requirements, e.g hearing loops or specific neurodiversity requirements, please get in touch in advance of the event.